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The search for the "Music Business v2.0" business model

Written by Tommi on 25.03.2009 08:01:01

Blog image for entry The search for the "Music Business v2.0" business model Let me spoil this for you: You're on a quest for the holy grail, dudes. There is no new business model.

The time when music was a simple business is over. As long as recorded music has existed, the industry around it has been based on an ancient paradigm of creating a product, pressing it into physical form and exchanging said physical product into cash money.

No more.

The problem here is not that people in the industry don't get this. I can assure each and everyone out there that they get it very very thoroughly. The issue is that it seems everyone is chasing that one simple cover-all new model that'll save music business from this crisis.

It's becoming clearer by the day, that the whole field of business known as music will in the future be a highly fragmented and diverse market where people will generate revenue in wildly different ways, instead of everyone just following the same old pattern. Just the simple solutions (sell music digitally, sell music to films and ads or use recorded music only as a promotional tool and make money off some peripheral thing) are already quite different from one another, but I'd strongly predict that in the (not-too-distant) future there will be almost as many business models as there will be players on the field.

And that's nothing but a good thing.

I'm really looking forwards to seeing what people will come up with.

(I'll probably be writing a bit more on this specific subject in the future, but my trust in digital sales in the long run are pretty much slim-to-none. There's just no way people will want to pay in the larger scale for immaterial music recordings.)
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25.03.2009 16:27:38 Joel wrote : "Film music"

Think of the idea, that when music is used in film, the music will exist only in the actual film. No soundtrack available for purchase. Either way if we're talking about a hit-song or a piece of ambient noise, the only way to hear the piece of music is to watch the film and experience the song in relation to the film and vice-versa. The only way to obtain the song would be through bootlegging, which would amount to some sort of effort from the person who's ripping the song from the film's soundtrack and from the person who's looking for the bootleg of the song. Not too much effort obviously, but somebody would have to have access to a copy of the film.

It might not be the most original idea, but it could marginalize film music to it's own business model even more than the modern state of it.

Feel free to criticize. I'm not an expert on the music business, I'm just thinking.
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